The Wild Balm

About

At The Wild Balm, we aim to be the go-to natural lip balm & scrub for the modern woman on the run, helping her to feel hydrated & nourished in times of need. Our products come in a range of fun flavors to keep your lips hydrated throughout the day!

Goal

The Wild Balm wanted a brand identity that wasn’t like their vibrant competitors. Niyu designed a modern brand identity that represented Wild Balm’s natural, luxurious and feminine feel through an elegant logo design and warm color palette so that Wild Balm could stand out from their competitors and become the go-to natural lip balm in their industry.

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